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Percurso Formativo em Marketing Digital na AP - INA, I. P.
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Percurso Formativo em Marketing Digital na AP

O Marketing Digital, especialmente nas redes sociais, oferece à AP uma ferramenta poderosa para fortalecer o relacionamento com os cidadãos, promover a transparência, e prestar um serviço público mais ágil e eficiente. Para que estas plataformas sejam utilizadas de forma estratégica e alinhada aos objetivos da AP, é necessário que os profissionais possuam as competências certas para navegar neste ambiente digital em constante evolução.

Foi assim criado este percurso formativo de Marketing Digital na AP, composto por 3 cursos de frequência independente, tendo sido desenhado para dotar os trabalhadores da AP com as competências necessárias para planear, implementar e gerir estratégias de marketing digital e campanhas em redes sociais.

Este percurso proporciona uma abordagem prática e atualizada, de modo a preparar os profissionais da AP para os desafios e oportunidades que o ambiente digital oferece, representando uma oportunidade de capacitação, essencial para responder aos desafios da era digital, tornando a comunicação com os cidadãos mais direta, transparente e eficaz. 

Consulte as informações sobre cada um dos cursos em baixo. 

Consulte as informações de cada um dos cursos em baixo:

1 | Estratégia de Marketing nas Redes Sociais
2 | Gestão de Redes Sociais
3 | Produção Multimédia para Redes Sociais

Última atualização: 5 de novembro, 2024