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Percurso Formativo em Marketing na AP - INA, I. P.
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Percurso Formativo em Marketing na AP

O percurso formativo de Marketing na AP foi planeado com o objetivo de capacitar os profissionais da AP para conceber e implementar estratégias de marketing e comunicação que promovam a transparência, a eficácia e a inovação no serviço público.

Composto por 5 cursos de frequência independente, este percurso abrange desde os princípios do marketing estratégico, até a comunicação aplicada em assessoria de imprensa, protocolo e produção de eventos, tendo cada curso sido concebido para dotar os profissionais de conhecimentos práticos e atualizados, essenciais para uma gestão pública moderna, eficiente e orientada para os resultados, visando promover uma maior integração das práticas de marketing e comunicação no contexto da AP.

Consulte as informações sobre cada um dos cursos em baixo. 

Consulte as informações de cada um dos cursos em baixo:

1 | Marketing Estratégico na AP
2 | Marketing Operacional na AP
3 | Comunicação na AP: Assessoria de Imprensa
4 | Comunicação na AP: Relações Públicas e Protocolo
5 | Comunicação na AP: Produção de Eventos

Última atualização: 5 de novembro, 2024